woom OFF: woom’s Ultralight Mountain Bike for Kids Has Arrived

woom Expands Leading Kid-Specific Bike Line Onto the Trails With the OFF

Austin, TX August 19, 2019 – woom, the leading high-quality, lightweight kids bike brand in Europe and North America today announces their latest innovation, the woom OFF. For two years, woom’s acclaimed team in Vienna, Austria has worked to develop the ideal bike for trail adventures with the family, whether young riders are taking on rocky terrain in the mountains and forests, or jumping curbs on the city streets. In sleek, elegant matte black and silver the OFF line honors woom’s trademark kid-specific design with features like child-friendly brakes and shifters, an ultra-lightweight frame, and bigger high-quality tires with low rolling resistance making riding easier and enjoyable. Compared to other kids mountain bikes on the market, the woom OFF is exceptionally lightweight and durable. Designed for children between 6 and 14 years old, the woom OFF helps kids explore their passion for cycling on any terrain. “What starts as a natural urge to move develops over the course of childhood into a love of sport,” shared Christian Bezdeka, woom Europe CEO and Co-Founder. “For this important development phase we have designed, and are excited to offer, adventurous riders the woom OFF.”

A distinguished feature of the woom OFF is the specially developed carbon fork weighing only 330 grams (11.6 oz.). Strong, carbon-fiber construction ensures maximum load capacity when steering and braking, as well as smooth riding even on the roughest descents. The lightweight aluminum frame is manufactured through a process known as hydroforming, shaping the material resulting in high precision and mechanical strength, as well as seamless construction. The woom OFF also features easily adjusted hydraulic disc brakes and a specialized chainring that reliably prevents the chain from falling off. The custom-designed stem offers a clever reversible system: it can also be mounted upside-down, allowing for easy adjustment of the handlebars.

The high-quality tires on the woom OFF have been carefully selected from the leading tire manufacturer Schwalbe. Thanks to the unique ADDIX SPEED rubber compound, they offer an optimal combination of low rolling resistance and maximum grip with good cushioning and longer durability. Shifting is easy with the kid-friendly trigger lever, operated with the thumb and forefinger. Together with the SRAM X5 rear derailleur, the lever ensures precise and reliable shifting, even in mud and on rocky terrain.
“The development of the OFF line embodies the woom brand’s kid-specific design and quality philosophy, while giving our community a mountain bike that will match their evolving skills,” added Mathias Ihlenfeld, woom USA CEO and Owner. “We are seeing momentum in youth mountain biking in the U.S., and the woom OFF is perfect for riding your local bike park to racing the trails at events across the country.” To allow kids to personalize their bikes, each woom OFF comes with a set of stickers in four different colors. The rims and top tube can be custom designed or simply left in the matte look. The woom OFF comes in three sizes, 20”, 24”, and 26”, priced at $669, $679, and $699 respectively. The full line will be available for pre-orders on woom bikes USA starting August 19th with bikes shipping late October. In the spring of 2020, a version of the woom OFF will be offered with an air suspension fork.

woom OFF Mountain Bike Specifications
- Lightweight frame made of high-quality aluminum with butted and hydroformed tubes
- Superlight carbon fork with multidirectional carbon fibers for maximum torsional strength
- Hydraulic disc brakes with excellent modulation and child-friendly brake levers
- Stem with clever flip-flop system: flip it over to change the height of the handlebars
- Special chainring stops the chain from slipping even on rough terrain
- High-quality mountain bike tires from Schwalbe with special rubber compound for low rolling resistance, maximum grip, optimal shock absorption and solid durability
-  SRAM X5 groupset with easy-to-use SRAM trigger shifter for precise and smooth shifting even in mud and on rough terrain
- Comes complete with a set of stickers in four colors to personalize the bike

Available in the following sizes:
woom OFF 4: wheel size 20″, weight (without pedals) 17.2 lbs., $669.00
woom OFF 5: wheel size 24″, weight (without pedals) 18.9 lbs., $679.00
woom OFF 6: wheel size 26″, weight (without pedals) 20.5 lbs., $699.00

About woom
woom designs high-quality, lightweight bikes for children of all ages. Built with meticulous attention to detail, our bikes are tailor-made for a child’s anatomy and needs. Models range in size from balance bikes designed for the smallest of riders to pedal bikes for young teens. woom bikes, often half the weight of kids’ bikes found at traditional retail stores, make riding easy to learn and easy to enjoy. Our aim is to inspire as many children as possible to love riding their bike.

Family owned and operated, woom was founded in Vienna, Austria, with the mission to create the ideal kids’ bike. woom USA began operating at our headquarters in Austin, Texas, in 2014 to bring the same unparalleled European design and love of riding to families across North America. In 2019 woom USA was named to the Inc. 5000 list of fastest growing companies in America ranked #256. woom ships directly to customers, and assembly is quick and simple. For more information, visit us at us.woombikes.com or call 855-966-6872.